In a world prevalent with all sorts of nasty STD’s, especially in Africa, Durex reminds us of this in a suttle and clever way by juxtaposing names and sexes using contrasting colours. Durex organized a contest to challenge 16-24 year olds to design a poster to persuade young people to think twice before risking unprotected sex. They’ve made a mini-website where young artists could upload their idea. Over 500 ideas had been updated and a young Englishman named Samuel Michael won the contest with his simply idea: Love is Blind.
C’mon guys – NO GLOVE, NO LOVE