Victor Churchill Butcher – Sydney

The Most Beautifully Designed Butcher i have ever seen!!! Established by Vic and Anthony Puharich, the father and son duo behind Vic’s Premium Quality Meat, the leading meat supplier to some of the finest restaurants in Australia, China and Singapore. Designed by Sydney-based Dreamtime Australia Design





Double-glazed, refrigerated vitrine for viewing the ever-changing array of hanging meat and poultry, plus selections displayed on custom-made copper and glass shelving.

In a humorous nod to a recent Louis Vuitton window display, multiple video cameras are trained onto the daily special inside a glass dome on a pedestal.


The backdrop for all this is a Himalayan rock salt brick wall that infuses the hanging meat with flavor and sterilizes the air. Inside, butchers work at timber butcher’s blocks on a “stage” behind floor-to-ceiling glass while specialty cuts of meat and carcasses, hung from a custom-designed cog gear and metal chain rack, slowly pass by.



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